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Packaging Design

KOPI LUWAK COFFEE PACKAGING

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DESIGN DESCRIPTION

Kopi Luwak (Civet Cat Coffee) is one of the most expensive coffees with typically dark coloured packagings. In this project, I introduce the coffee packaging to be dual-purpose as it also serves a raising awareness platform. Kopi Luwak is produced by the Civet Cats. Unfortunately, while providing us with this luxury of delicious coffee, the animals are not treated right. Today, there are many places that cage up civet cats in terrible environments. So I prepared a message to be placed in the package that writes “These animals suffer while you enjoy the coffee”. The message can also be used as a bookmark.

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